Carp rebrand earns Illinois DNR nod by Forbes Council
Published: , in Outdoor News
“One of the reasons companies and organizations rebrand is due to external pressures, which make their brand irrelevant, socially out of date and, to some, distasteful,” the article reads. “Highlights in 2022 include the state of Illinois rebranding the invasive Asian carp to copi to make them marketable to restaurant chefs and diners…”
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